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To be a great guest you need a top notch set of media skills and knowledge. With radio and TV, you reach so many people that if you are not ready that is, prepared, you may not be able to make your publicity pay off for you. Here are publicity tips to help you do a great job. The tips include how to look and sound like a polished pro, tips on how to be promotional during the interview and etiquette tips to add to your success.

Tips! Don’t try to influence the producer’s or journalist’s original story or segment idea, even if you think you are helping. Give the media what they want. Usually these segments and stories are created by other editors or executive producers and the media you are speaking to does not have the authority to change the segment or story. They know what they want and want you to cooperate. If you have the point of view they are looking for, perfect. If not, it’s best to say no to the media rather than try to persuade them to do something different from their original plan. This way, they can book the segment and move on to the next segment. Stay on target, give them what they want if what they want is in your area of expertise, and don’t go off on any tangents. Stick to the script and they will come back again next time.

Never Cancel A Segment Or Appointment With The Media! Once you represent that are able for the media opportunity, please do not change your mind because the producer or journalist moves immediately to finalize the media placement on their end. If you pull out you upset the booking process you leave the producer or journalist in a tough spot. This business is built on trust so never do anything to jeopardize the trust the media has in you. When you make a commitment, stick to it, even if something comes up that you feel is more important. Your word should be worth gold in this industry!

Get ready for any pre-interviews or your interview with the media. Take the time to formulate your five talking points or conversation points so you will have your thoughts together and you are able to present them without sound uncertain or stumbling. If you “flunk” the pre-interview, yes you can do this by not sound confident, sounding boring, or no saying anything of relevance, the media will not be able to use you for the article or segment. Everything you do matters with the media. If they are not certain of your point of view, your knowledge or your ability to do the job, they have no choice but to move on to find another expert. Preparing in advance gets your thoughts together and if good for you and for your media contact.

Make Sure The Media Has Your FAST Contact Info! Always provide the media with your contact info including your cell phone and fast contact info. As we mentioned, when the media moves, it moves fast. If you are actively seeking PR or are booked for a media opportunity already, keep yourself available and able to be reached immediately. If you give out your cell phone be sure it is working properly and also check your messages immediately so you don’t miss a thing.

Find additional strategy on how be the media’s dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an exceptional and professional guest is critical. Experience tremendous success with your publicity and promotion initiatives and you can do this by learning a professional skill set. Find out how.

Well fellow business men and women, the recession is not over yet. Let’s get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows, to getting major TV bookings to being the quoted expert in newspaper and magazines. Oh, and don’t forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.

Target the media that is visible to your target market place. Right now, competition for new business is fierce so you have to prove you are number 1. The media’s implied endorsement of you as an expert provides you with a tremendous advantage. No one is throwing money away in business, they are investing in outcomes. What can you bring to their profit table? Show up in the media, showcase yourself as an expert and tell them. Your competitors are using publicity, marketing and promotion to get new clients and you can do this too.

Use your financial resources to build expert status in your field as media placements are as good as gold. Once you land on a big TV show, you can use that credibility builder for many marketing initiatives such as on your website, in your media bio and in your marketing materials and not to mention, bragging rights and name dropping when telling someone about your services.

How do you do that? Showcase your experience, wisdom, knowledge and expertise by appearing on radio shows, TV shows, in newspaper and magazines and/or on internet news sites as the commenting or quoted expert. This publicity and marketing keeps you visible and importantly, vital to your target market. To stay vital, you will have to be current on the news in your industry, develop thoughtful and useful opinions and commentary to keep you engaged in the discussion that involves your area of expertise.

Let’s illustrate the point: If you wanted to hire a financial planner to help you decide how to invest your hard earned dollars for growth and safety, would you hire someone on their last legs, someone you have not heard from in a while or the finance expert you watched on your local TV news or local morning show, read about in your local newspaper, watched on national TV being interviewed by a top notch host and read about as the quoted expert in a major newspaper or magazine? The answer you give to the above question should help you develop a strategic marketing, publicity and branding strategy to keep you competitive and successful despite economic conditions.

Get additional strategy on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to experiencing substantial success in your goals.

Most NFL coaches are paid more, but college coaches generally have more infleunce on the team as a whole. Which would you prefer to be?

To be a top expert in your field you will need to have a vast knowledge of the issues facing your industry. Don’t worry, it’s not hard and it’s not a lot of work to do this. The first thing to do is to identify your major areas of expertise and then create sub-categories that reflect the reality for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future. You see, there are lots of ways to apply your talent and knowledge to the issues at hand.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.

Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your media database immediately and stand by for their call. If you are immediately available for an interview or be willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

Get more strategies about creating expert status by getting TV publicity. Experience the outstanding success to your career by getting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.

How would somebody looking to getting into coaching in the NFL go about doing that? Would you have to contact a team, or is it better to start off in college?